SUCCESS STORIES
Dating App
Challenge
This dating app is a popular social networking app for iOS and Android devices. It has more than 1 million users in 192 countries across the world. However, the developers were not happy with the eCPMs that they were generating through advertising on their free app. While the app is used globally, they were facing challenges in effectively monetizing the app with their monetization partners at the time.
Solutions
AppMonet’s diverse ad formats gave the app the flexibility to control the user experience. They knew they had to find a unique solution that balanced the needs of advertisers with the app’s highly regarded user experience. AppMonet was able to deliver much higher eCPMs to the app because of the massive scale it brings with 200+ ad networks and DSPs connected globally to its platform, and the granular controls it gave to the developers in setting the minimum eCPM floors by filters. The client appreciated the attention and hands-on approach that they received from AppMonet.
Results
The dating app saw an increase of 35% on average in eCPMs across the board on all formats that they are running with AppMonet. They are seeing good revenue increase on both image and rich media ads. In their own words, “adding AppMonet to our mix of advertising partners has directly benefited us with higher eCPMs resulting in higher revenue. Working with their team has been easy with quick resolution to any issues that have arisen. We look forward to having AppMonet continue to be our leading ad partner in the future.”
