Challenge 

With millions of global users, this app offers free texting and calling for users. Maximizing the advertising opportunity created by that combination of audience size requires a sophisticated monetization platform. This app also needed the ability to customize the network waterfall and direct ad serving capabilities to capture brand opportunities. Identifying the demand partners that best leverage the data passed by the chat app was an additional objective.

Solution

Being in the center of NYC, we have harnessed relationships with the largest brand advertisers and agencies which created unique brand demand. In addition, AppMonet made sure to understand users’ needs in order to optimize the integration of native ads into the messaging feed and chat interface. As a result, we have been a successful mobile ad network partner for this messaging app from day 1.

Results

With a comprehensive and sophisticated in-app monetization strategy, the messaging app saw revenue and eCPM increased 70% by partnering with AppMonet.

With one unified SDK, minimal code and hassle-free integration, AppMonet has been a reliable and outperforming mobile ad network for over 2000 apps globally.