SUCCESS STORIES
Utility App
Challenge
As one of the world’s most popular free weather apps worldwide, this weather app was looking to improve ad revenue while also reducing its SDK load. That’s when the app turned to AppMonet’s solutions to both boost monetization efforts while also making the mobile app lighter and less memory-intensive.
Solutions
AppMonet SDK uses Android/iOS native features to accelerate video pre-caching and playing. Since there is no need to use JSV (Javascript video to image hack), it dramatically decreased user device’s data bandwidth usage. In addition, AppMonet’s SDK watches the phone’s memory usage to ensure optimal video playing.
Results
In just two months after implementing AppMonet’s SDK, this weather app had already seen significant results thanks to simultaneous ad calls coming through a central platform. The app saw an increase in eCPM and an overall revenue jump of 15 percent.
